Free Essays on E-business@ Grainger

E-business @ Grainger The Internet is growing exponentially and many businesses are throwing up web sites looking to secure their share of E-commerce. Some of these companies have "brick and mortar" establishments and some only exist in the digital world. In either case, their marketing efforts will most likely determine the success of their Internet site. The marketing effort or strategy for their Internet site will most likely be significantly different from that of their "brick and mortar" site. Grainger Industrial Supply is a company that for the past 70+ years has built its business through its "brick and mortar" sites. In 1995, Grainger moved into the digital world and established grainger.com. In 1996 Grainger began taking orders online and fully immersed itself in e-commerce. Still, it was not until 1998 that the company recognized the need for different marketing strategies for the traditional branch based business and the new digital based one. Grainger Industrial Supply started business in the 1920's selling products through a catalog and over the last 70+ years has steadily grown. The catalog, which once held 100 items now, contains over 81,000 items only a fraction of the total number available for purchase. To support the growing business over 370 branches nation wide have been established along with 10 distribution centers to keep the product flowing. Grainger's marketing strategy for this business has been to grow sales through catalog purchases and personal selling. Approximately 732,000 catalogs were mailed to customers in 1999 and more than 1,800 full time outside sales representatives carry the message to customers that Grainger Industrial Supply is ready to find solutions to their maintenance, repair, and operating (MRO) needs (Grainger, Inc., 2000). Another 10,000 branch based employees stand ready to help the 2.1 million customers in complete their transactions. While direct mailing of the catalog and personal ... Free Essays on E-business@ Grainger Free Essays on E-business@ Grainger E-business @ Grainger The Internet is growing exponentially and many businesses are throwing up web sites looking to secure their share of E-commerce. Some of these companies have "brick and mortar" establishments and some only exist in the digital world. In either case, their marketing efforts will most likely determine the success of their Internet site. The marketing effort or strategy for their Internet site will most likely be significantly different from that of their "brick and mortar" site. Grainger Industrial Supply is a company that for the past 70+ years has built its business through its "brick and mortar" sites. In 1995, Grainger moved into the digital world and established grainger.com. In 1996 Grainger began taking orders online and fully immersed itself in e-commerce. Still, it was not until 1998 that the company recognized the need for different marketing strategies for the traditional branch based business and the new digital based one. Grainger Industrial Supply started business in the 1920's selling products through a catalog and over the last 70+ years has steadily grown. The catalog, which once held 100 items now, contains over 81,000 items only a fraction of the total number available for purchase. To support the growing business over 370 branches nation wide have been established along with 10 distribution centers to keep the product flowing. Grainger's marketing strategy for this business has been to grow sales through catalog purchases and personal selling. Approximately 732,000 catalogs were mailed to customers in 1999 and more than 1,800 full time outside sales representatives carry the message to customers that Grainger Industrial Supply is ready to find solutions to their maintenance, repair, and operating (MRO) needs (Grainger, Inc., 2000). Another 10,000 branch based employees stand ready to help the 2.1 million customers in complete their transactions. While direct mailing of the catalog and personal ...

Hyphenation of Phrasal Adjectives

Hyphenation of Phrasal Adjectives Hyphenation of Phrasal Adjectives Hyphenation of Phrasal Adjectives By Mark Nichol Hyphens have been erroneously omitted from phrasal adjectives in the following three examples, each of which is followed by an explanation of the error and a corrected version of the sentence. 1. Three of those assembly members face a tough reelection in a Republican heavy district or represent the economically hard hit Central Valley. A lack of hyphenation in the phrase â€Å"Republican heavy district† prompts the reading â€Å"a heavy district inhabited by Republicans,† but the phrase means â€Å"a district populated mostly by Republicans,† so the phrase â€Å"Republican heavy,† as a phrasal adjective modifying district, should be hyphenated; the same rule applies for the final phrase: â€Å"Three of those assembly members face a tough reelection in a Republican-heavy district or represent the economically hard-hit Central Valley.† 2. The objective is to enhance focus and character work on a scene to scene basis. The phrase â€Å"scene to scene† modifies basis, so it should be hyphenated: â€Å"The objective is to enhance focus and character work on a scene-to-scene basis.† (However, just as one would write â€Å"a district heavy in Republicans† or â€Å"the Central Valley was hard hit,† the phrasal adjective should not be hyphenated when it follows the noun, as in â€Å"we worked on the script scene to scene† (or, better, â€Å"scene by scene†). 3. A weary customer said, â€Å"This is a serious shop until you drop situation, and I am dropping.† What kind of a situation is it? One in which the customer shops until he or she drops. The idiomatic phrase â€Å"shop until you drop† is a phrasal adjective modifying situation, so it should be hyphenated: â€Å"A weary customer said, ‘This is a serious shop-until-you-drop situation, and I am dropping.’† If that train of four hyphenated words seems too cumbersome, enclose it in single quotation marks: â€Å"This is a serious ‘shop until you drop’ situation, and I am dropping.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Bare or Bear With Me?In Search of a 4-Dot Ellipsis50 Plain-Language Substitutions for Wordy Phrases